Six Tips for Nonprofit E-mail Success. Flower Delivery Online - Sending Flowers is a Thoughtful and Convenient Gift Idea.
Creating an E-mail Newsletter
Producing your newsletter doesn't have to be a monumental task. First, decide on the frequency of publication. This is based on how much time you have to do the work. Publishing it monthly or quarterly is probably a comfortable pace for both you and your readers. Next, produce a graphic design for your layout.
Many e-mail list management companies provide online templates for their customers. You simply type or paste in your information online and an HTML or text-based newsletter is automatically created for you.
Now it's time for the content of your newsletter. Concentrate on topics that your readers will be interested in, not only the ones that you find fascinating. Try to use real-life applications. For example, you can describe past successes and maybe even interview a customer or two. This way, you tell your audience how you solved a problem that relates to them and conveys that you are a results- oriented professional.
12 Tips for Successful E-mail Newsletters and Campaigns
1. Do not purchase, trade, or borrow an e-mail list
Sending e-mail to people who have not specifically requested to receive your mailings (opted-in) is almost always regarded as spam.
2. Make signing up and unsubscribing easy and visible
Add a sign up form to your home page or link to it and ask your customers if they would like to sign up when you speak with them in person. You may only want to ask subscribers for their e-mail address, first and last name, and one or two other questions such as their interests. This will allow you to target future mailings.
3. Use double opt-in registration
There are two standard methods for online registration, single and double opt-in. Double opt-in is the preferred method because it requires confirmation.
4. Link to your privacy policy
Place a link to your privacy policy near your list sign-up form. Your policy should describe how you handle the information you collect and how people can contact you in case they have any concerns or questions.
5. Send a welcome message to each new subscriber
Once someone subscribes, send a welcome message immediately. Include a description of what they will receive, how frequently, and how to unsubscribe.
6. Keep accurate sign-up records
Sometimes, you or your Internet Service Provider (ISP) will get a spam complaint from someone who forgot they subscribed to your list. Keep accurate records that include the date and web address from which they signed up.
7. Ask your members to opt-in again if you are using an older list
If you have not sent a mailing for a while, ask subscribers to indicate that they want to stay on your list by sending you an e-mail, clicking a link, or visiting a web page.
8. Remind people that they subscribed
Include a standard heading each time you send a message. A short note such as, "Thank you for subscribing to our newsletter, Mary," will remind recipients that they requested your mailings.
9. Avoid certain terms in your subject line and message text
If your message contains words frequently used by spammers, people will delete it and possibly file a spam complaint. ISPs often filter e-mails with suspicious subject lines and it is also illegal to use deceptive or misleading ones.
10. Include your physical address and phone number
Put your phone number and postal mailing address in your message. This allows readers to contact you to place an order or inquire about your services. In addition, federal legislation requires physical addresses on commercial e-mail messages.
11. Send your mailings regularly
Keep in touch with your subscribers frequently so they don't forget they signed up to receive your mailings. They will begin to anticipate your messages if you adhere to a schedule.
12. Reply promptly to each inquiry or spam complaint
When and if you receive an inquiry or a spam complaint, respond to it as soon as possible. Always include the subscriber's sign up information with your response.
Following these simple suggestions will help you retain your subscriber base, which is fundamental for a thriving permission-based electronic newsletter or outreach campaign.
Raj Khera is a partner in MailerMailer, a web-based e-mail list management service that provides customers the ability to create and track opt-in newsletters and e-mail campaigns. Receive a full copy of the E-mail Marketing Metrics Report: http://www.mailermailer.com/metrics.
Copyright 2005 by Raj Khera, MailerMailer LLC. All rights reserved.
Article Source: http://EzineArticles.com/
Your significant other absolutely loves sterling roses. You've been to every florist in the city and every one of them has just run out. A couple of them say they might have the roses in tomorrow, but you had a big surprise planned for this evening. What do you do now?
Well, if you'd thought of it two hours earlier, you could have saved yourself the time and energy of the hunt by letting an online florist farm out the work for you. By looking through an online directory of flowers, instead of shops, you can pick what you want, and have the order sent to a local florist who can fill it. Have the roses delivered with an invitation for a dinner under the stars. Still want to give the flowers personally? No problem, have the florist send them to you and bring them with you on that romantic picnic dinner.
Perhaps you're looking for an exotic plant that you can't even pronounce. In fact, you wrote it down with the correct spelling and phonetically just so you don't sound silly when you call the shop on the phone. You don't even have to put yourself through the trouble, and embarrassing linguistic tongue-tying. A quick scan will tell you which sites have the plant and how long it will take to get it to you. A little more research should be able to tell you just how long it should be in the sun and how often the plant needs to be watered. Some might even tell you just how much your plant will benefit from bedtime stories or singing to it. You can even have it delivered to that person you're trying to impress with your botanical chops, or have it sent to your own house. Score another one for the online florists!
Family far away? Perhaps you have a son or daughter stationed in Germany or France in the military. Maybe you just have family back home in another country, or maybe they've taken a job overseas. It's easy to get homesick when you don't see your loved ones for long stretches of time. You'd like to let them know you're thinking of them, and even though you know they appreciate the letters, you'd like to send something special. Let them know you're thinking about them by sending a small gift or basket through an online florist.
Most online florists have affiliate shops in countries all over the world and can have your delivery of flowers or a gift sent through any one of them, from Argentina to Germany to the Netherlands. You know they'll love it! Everyone loves to get some smiles in the mail.
Many online florists also offer same day delivery which can be very convenient when you are in a hurry for a gift.
To view our list of our most recommended online florists, visit: Recommended Online Florists
Carrie Reeder is the owner of eZerk, an informational website with articles and the latest news about various topics.
Article Source: http://EzineArticles.com/
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